At a glance
Key system features:
Running 4,800 vehicles and servicing up to 30,000 rides per day in London alone, Addison Lee runs a significant operation. Being eager to ensure that its business success of today, survives the competitive challenges of tomorrow, Addison Lee required a deeper insight into its current fleet operation and how this could be optimised for future business tactics.
Specifically, Addison Lee wanted to explore:
The Immense team worked with Addison Lee to create a digital replication of their real-world fleet operation in London. This involved using operational data, including trip requests, vehicle allocation, pick up times and drop off times.
Addison Lee could then access the platform to simulate different scenarios for possible future fleet configuration. This included adapting dynamic vehicle allocation, altering fleet size and identifying demand hot spots.
Using the Immense platform, Addison Lee can now determine the impact that different operational levers will have on the performance of their services.
In particular, Paul McCabe (Director of Corporate Development and Mobility Innovation at Addison Lee) and his team have been able to explore:
Improved fleet efficiency
“By understanding and exploring fleet efficiency, we can reduce our vehicles’ ‘empty miles’ and associated emissions and costs.”
Capacity to service additional demand
“Our partnership with Immense enables us to look at servicing higher demands, that we are perhaps not meeting today, with a more optimally positioned fleet.”
Enhanced passenger experience
“Working with Immense has been largely about improving the passenger and driver experience. With improved arrival time accuracy, we can service customers quicker and allow drivers to have a more optimal balance of jobs.”
“Immense has powered us to explore a range of alternative scenarios, using simulation capabilities that are extremely difficult to build or access ourselves.”
Addison Lee hasn’t stopped there. They’ll be using the Immense platform to explore demand prediction, vehicle propositioning, dynamic pricing and fleet electrification. All with the intent of making them the best premium private hire service now, and in the future.
If you want the power, insights and technology to enhance your future mobility offering, get in touch with the Immense team today and discover what we can create together.