At a glance
Key system features:
With the draft Transport Strategy due in Summer 2020, England’s Economic Heartland required a data-driven insight into the future mobility of the region, something that Immense is perfectly placed to help with.
Specifically, England’s Economic Heartland wanted to understand:
The Immense team worked with England’s Economic Heartland to create a digital replication of transportation systems and users in the region. This was created using different data sources to create a digital representation of traveller activities and real-world movement patterns.
England’s Economic Heartland could then use this digital replication to create simulations that tested different scenarios of housing development, job creation and shared mobility incentives.
With worldwide and cross-council access to the system, England’s Economic Heartland can collaboratively design, test and analyse the impact of future transportation schemes on the community, economy and environment.
In the words of Martin Tugwell, director of England’s Economic Heartland and president of the Chartered Institute of Highways and Transportation, Immense has transformed:
“Immense helps us to explore the implications of different scenarios and develop route maps that will deliver our strategic outcomes.”
“With the emphasis on focusing on user-centred transport services, this agent-based model is a core component of the evidence base underpinning our regional transport strategy.”
“The platform’s capability consistently impresses our partners, while its ease of use encourages them to use it to support their own activity.”
“The Immense platform is just the sort of innovation we require to do things differently.”
England’s Economic Heartland will be using Immense to produce the draft Transport Strategy for consultation in Summer 2020, and then to realise the economic potential of the Oxford-Cambridge Arc and surrounding areas to 2050 and beyond.
If you want the data, predictions and insights to build better connected and sustainable communities, get in touch with the Immense team today and discover what we can create together.