News & Events

Immense joins Midlands Future Mobility to Accelerate Future Transport Solutions

Immense have been announced as a partner in a world-class UK testbed for developing the next generation of Connected and Automated Mobility (CAM) systems.

Midlands Future Mobility is a £25m programme of investment being led by WMG at the University of Warwick, alongside partners HORIBA MIRAAVLAmeyTransport for West MidlandsCostain Group PLCWireless Infrastructure Group, Coventry UniversityHighways England and Vodafone . It benefits from a diverse road network of over 100km and will accelerate progress in CAM technology and infrastructure, enabling users to develop features in a highly-connected and monitored real-world environment.

Immense are providing simulation capability that bridges the gap between operational use cases (such as the performance of individual vehicles) and strategic use cases (i.e the performance of the transportation system). This will leverage the learnings from other work packages to create a fully capable simulation environment that appeals to a range of testbed users. In collaboration with the other consortium members,  Immense will enhance the capability of the Midlands Future Mobility digital assets to answer a range of questions around the impact of CAM.

Immense’s work has fundamental applications for regulation and permitting, and facilitates addressing questions such as: How do we ensure ‘mobility for good’? How do we manage the network of the future? How do we deploy CAM?

Robin North, CEO of Immense, said: “Midlands Future Mobility will accelerate the transition to a world where we can enjoy safe, seamless journeys. At Immense, we’re delighted to join a highly skilled group of consortium partners and play our part to make this vision a reality.”



Notes to Editors:

The full consortium press release from Zenzic can be found here :

For more information visit 

About Immense: Immense is an award-winning simulation company improving decision-making capability across the transport ecosystem. The company’s mobility decision-support platform uses digital worlds, simulation and data analytics to enable partners to rapidly test and refine new transport solutions. The platform is trusted by global partners across automotive manufacturers, fleet operators, transport authorities, infrastructure operators and energy providers that are dealing with complex and uncertain mobility futures.

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