Insights
Our resources consists of recent news, articles, announcements
and interviews, plus information on upcoming events and webinars.
News & Events
London tests smarter way to manage street works disruption
Transport for London is trialling Immense – a city-scale modelling tool that lets planners test hundreds of scenarios before a single cone is laid – cutting delays, costs and surprises for road users and operators.
News & Events
Celebrating innovation: Immense shortlisted for ITS UK Annual Awards 2025
We're pleased to share that we’ve been shortlisted for the ITS UK Annual Awards 2025, in the Digitalisation and Digital Services Award category.
News & Events
ITS Atlanta
We’re excited to be exhibiting at the ITS World Congress 2025, where you will find Immense Co-Founder and CEO, Robin North on the Intelligent Transport Systems UK & Europe Pavilion, stand 1141 alongside other leading transport innovators.
News & Events
Immense Simulations are proud to be in partnership with AWS
Immense Simulations are proud to be partnering with Amazon Web Services . Discover how Immense are working alongside AWS in more detail below. Immense provides a platform to simulate “what if” scenarios in the transport and mobility area. Thanks to AWS cloud infrastructure, Immense can assess many scenarios simultaneously, as well as relieving the end […]
News & Events
Innovators take aim at roadworks pain: National Highways competition winners announced
Ten innovators selected by National Highways to develop ideas that promise to reduce the impact of roadworks on motorists, local communities and businesses will receive mentoring and expert guidance on scaling up their proposals from Connected Places Catapult. Winners of the competition were announced on 1 March and each receives £15,000 to take forward their […]
News & Events
Immense selected to take part in HS2 innovation accelerator initiative
Last week it was announced that Immense had been chosen as one of five companies to take part in the 5th round of HS2’s successful Innovation Accelerator programme. The initiative, which is now in its fifth cohort, includes five companies who will harness the power of Artificial Intelligence to help drive smooth delivery of design changes […]
News & Events
Immense wins AutoCar Drivers of Change Digital Award
Last week at the SMMT Annual Dinner in London, Immense were delighted to be announced as the winners of Autocar‘s Driver of Change Digital award. The Drivers of Change awards focus on showcasing innovative ideas and talent in the automotive industry across three key categories; Digital, Retail and Diversity and Inclusion. This years awards were […]
News & Events
Our simulation technology set to improve roadworks management in London
Immense partners with Transport for London to improve congestion associated with roadworks Thousands of roadworks take place on the capital’s roads each year, causing disruption to millions of journeys and contributing to problems of poor air quality and climate change. TfL launched the London RoadLab programme to find new ways of tackling this issue, working […]
News & Events
CoMotion Mobility Pioneers 2021-2022
We’re delighted to announce that we have been selected as one of the six finalists for the New Mobility Challenge and part of the CoMotion Mobility Pioneers Cohort 2021-2022! Twenty-six companies went through a thorough screening process, and six were selected from a group of several hundred applicants. We’re incredibly excited that Immense will be representing some of […]
News & Events
We’re exhibiting at MOVE 2021
We’re pleased to announce we’re exhibiting at MOVE, a specialised and focused event dedicated to mobility. The event is taking place in London ExCel, on the 9th and 10th of November 2021. Please book your ticket using our dedicated page, and save 50% on the ticket price: MOVE 2021 (terrapinn.com) Visit our stand number 112 […]
News & Events
Exciting news! Project Endeavour comes to Birmingham
Project Endeavour comes to Birmingham, and we are a part of it, alongside some fantastic partners. About the Endeavour Project ‘In the UK we’ve had public trials of autonomous vehicles on our roads since 2017 and one thing has become very apparent in that time: our towns and cities are all vastly different. And […]
News & Events
Immense announces a new partnership with the SYSTRA Group
IMMENSE AND SYSTRA FORM A PARTNERSHIP TO SUPPORT THE EVOLUTION OF OUR MOBILITY SYSTEMS Immense and the SYSTRA Group have set up a new strategic business partnership to provide decision-makers with a new generation of simulation and modelling tools and services to better understand and plan for future mobility demands. SYSTRA is a […]
News & Events
Rewatch Immense Sense Episode 2 Now
On Tuesday 23rd February, we were joined by some of the finest minds in mobility – Mike Waters, Philippe Crist, and Tim Papandreou – for an insightful discussion on embracing on-demand mobility. The discussion covered: the megatrends governing the direction of mobility; where on-demand services fit into emerging transportation systems; and how deployment approaches vary […]
News & Events
Immense Sense Episode 1: Andrey Shelomentsev from Arrival
On Thursday 19th November, Immense hosted the inaugural episode of Immense Sense, a discussion series with thought leaders across the mobility ecosystem. Hosted by Jof Ruxton, Head of Business Development at Immense, the first episode featured Andrey Shelomentsev, Head of Business Development at Arrival – one of the most exciting, emerging leaders in the e-mobility […]
News & Events
Introducing MIMAS: Modelling Infrastructure and Mobility as a Service
Back in 2019, Oxfordshire County Council set out to procure a new generation of transport modelling capability; one that gives council planners and modellers greater control and capability to simulate future changes to the local transport system. Today, via the launch of a new website, we are able to start sharing details about the resultant […]
News & Events
Immense Contributes to Updated UK CAM Roadmap to 2030
Zenzic recently revealed the UK’s strongest sectors in the development of self-driving vehicles in the UK as it launched the UK Connected and Automated Mobility Roadmap to 2030: CAM Creators Update. The updated Roadmap shows the state of UK Connected and Automated Mobility, which areas the UK is leading globally, and what challenges need to […]
News & Events
Capacity Manager Project Wins WM5G Funding
blacc, Immense, Elgin, University of Warwick, and O2 Transport authorities, such as Transport for West Midlands, increasingly need a step change in capability to make more effective decisions around managing their road network. Understanding the available capacity on the road network in near real-time, including the impact of events, incidents and roadworks, is key to […]
News & Events
Project Endeavour begins its first public autonomous trials in Oxford
Project Endeavour is helping accelerate and scale the deployment and adoption of autonomous vehicles First public trials begin in Oxford with a fleet of six autonomous vehicles New partners added to consortium to focus on safety assurance for autonomous vehicle field trials Government-backed Project Endeavour will culminate in on-road public demonstrations Programme will run until […]
News & Events
Immense joins Midlands Future Mobility to Accelerate Future Transport Solutions
Immense have been announced as a partner in a world-class UK testbed for developing the next generation of Connected and Automated Mobility (CAM) systems. Midlands Future Mobility is a £25m programme of investment being led by WMG at the University of Warwick, alongside partners HORIBA MIRA, AVL, Amey, Transport for West Midlands, Costain Group PLC, Wireless Infrastructure Group, Coventry University , Highways […]
News & Events
Immense Simulations: Now Powered by the World’s #1 Location Platform
Two transport insights specialists are joining forces to provide an improved way for mobility providers to identify revenue opportunities, reduce costs and choose operating policies fit for the future. Leading transport simulation company Immense has signed a global partnership agreement with HERE Technologies, the world’s #1 location platform. The partnership will enable Immense’s transport simulation […]
News & Events
Interview: The Opportunity to Change and Transform our Cities with Immense CEO Robin North
This month Immense CEO Robin North sat down with Auto Futures Editor Alex Kreetzer to talk about the UK scale-up’s product launch and share his insights into some of the major trends in the market today.
News & Events
Robin North Takes Part in Future of Technology Webinar Series
Earlier this year Immense CEO Robin North took part in the Future of Technology’s webinar series which brought together several speakers and presenters discussing topics including, gaming technology, simulation and AI. In the webinar, Robin discussed simulation and addressed the question: What if we could trust simulations with our lives? As we’ve seen with COVID-19, […]
News & Events
Product Announcement: Empowering the Transportation Evolution
As we all adapt to changes in our daily lives, to our businesses and to our communities, the post-pandemic world is confronting one important question: are we going to grasp this opportunity to change and transform our cities for the better? Leading UK tech scale-up Immense is helping to answer that, launching a new simulation […]
News & Events
Immense Take Part in Detroit Mobility Lab Panel Discussion
In May Immense CEO Robin North joined Chris Thomas, Greta Cutulenco, Justin Robinson and Matthew Johnson on the latest Detroit Mobility Lab panel session to discuss ‘The Power of the Region’ and why Detroit and Windsor-Essex are premier destinations for the world’s most innovative mobility businesses (including Immense) “Detroit Mobility Lab convened a great conversation […]
News & Events
ConVEx Showcases Data-Focused Capabilities for Connectivity Testing in New Video Series
Immense are proud to be an innovation partner in the UK’s ConVEx platform that enables mobility data exchange to accelerate the development of connected and automated mobility. The platform is part of the world-leading CAM Testbed UK, comprising six comprehensive and integrated testing facilities. Through the newly released CAM Testbed UK: Connected video series, Zenzic […]
News & Events
An Immense time at MOVE
Back for another year, Immense exhibited at one of the world’s most important mobility events – MOVE – in London last week. Visionaries from the global mobility ecosystem came together to share experiences, insights and solutions to accelerate the future of mobility. Our team turned out in force to showcase the latest platform developments, announce […]
News & Events
We are Finalists at the Milton Keynes Business Achievement Awards
Immense are delighted to be shortlisted as finalists at the Milton Keynes Business Achievement Awards, with the winners to be announced at the awards ceremony on Thursday 12th March. This year the business awards theme is focused upon the overall health and wellbeing of Milton Keynes, with judges looking into each organisation’s contribution to environmental […]
News & Events
Steve Mulvey Speaking at UXMK event
Immense are speaking at UXMK event On Thursday 16th January, Immense’s Steve Mulvey will be speaking at UXMK: UX for Transport + Mobility event held at Volkswagen Financial Services in Milton Keynes. The event will explore UX, design thinking and customer experience for the transport industry in the future. There will be talks about […]
News & Events
See You at TRB in Washington!
In January 2020, from the 12th – 16th Immense will be exhibiting at the 99th Transportation Research board (TRB) annual meeting at the Walter E, Washington convention centre in Washington DC. The information-packed programme is expected to attract more than 13,000 transportation professionals from around the world. The meeting programme will cover all transportation modes, […]
News & Events
See You at Transforming Transportation!
Immense attending Transforming Transportation From the 16th-17th January the Immense team will be out in Washington DC, USA for the Transforming Transportation conference. Transforming Transportation is the annual conference co-hosted by the World Bank and WRI Ross Center for Sustainable Cities. In 2019, more than 1,100 participants attended the two-day event at the […]
News & Events
An Immense Announcement at MOVE 2020
Immense are making product announcement at this year’s MOVE 2020 event – mobility reimagined. On the 11th and 12th February the MOVE exhibition is returning to ExCel London. The event has over 880 speakers, 380 exhibitors, 250 start-ups & over 5,000 attendees.
News & Events
Our New Home in London
Immense are pleased to announce that we will have a new office in London for the start of 2020. We will be leaving our current home in RocketSpace and moving just around the corner to the brand-new Spaces offices in Angel, Islington.
News & Events
Luke Rust is Speaking at CityX
Immense’s Head of Commercial Development, Luke Rust will be speaking at this year’s CityX CityX is a two-day business expo presented by Connected Places Catapult taking place in London between 13th-14th November 2019. Day one is focused on The Future of Housing and day two, The Future of Mobility. CityX will bring together leading thinkers, […]
News & Events
Immense Listed Among Most Disruptive Companies in Europe
Earlier this month Immense attended the Disruption Summit Europe where we had been listed as one of the top 50 disruptive companies in Europe. At the event Disruption Hub revealed the final index of companies and Immense were thrilled to have been announced as number 8th on the list. The index was full of fantastic […]
News & Events
Immense Successful with TfL’s London RoadLab Programme
Transport for London (TfL) announced the winners of London RoadLab, an innovation challenge to develop new technology that could help to make London’s roads safer and smarter during roadworks. Working in partnership with Plexal, the innovation centre based at Here East and utility companies, suppliers were invited to pitch ideas for tackling some of the […]
News & Events
Immense Paper Published in Transportation Journal
June has seen the long-awaited on-line publication of our scientific paper about ride-share in the MERGE Greenwich project in the journal, Transportation . Immense were really excited when the emerging methods sub-committee of Transportation Research Board (TRB) not only selected our paper written for the January 2019 annual meeting as a poster for the […]
News & Events
Immense Simulations Raises $4.6m Series A Round Co-Led by Amadeus Capital Partners and Global Brain Corporation
Immense, today announced that it has secured $4.6m in Series A funding. The investment will aid the continued growth and development of its AI-driven ‘Simulation as a Service’ platform, which is disrupting traditional transportation modelling. The Series A funding was co-led by global technology investor, Amadeus Capital Partners, one of Europe’s most active AI investors according […]
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