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Updated July 2020

Immense Cookies policy

Our website and the Immense platform use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:


You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

If you wish to completely avoid our collecting such cookies on your browser activity we recommend installing the extension called the Google analytics op-out browser add-on.  Further details about this extension are available here.

You can edit your cookie policy at anytime by clearing any cookies from your browser. Then when you log back into the platform you will see a consent popup appear from which choose again.

Website Cookies

Cookie Name Purpose Expiry
tokenpop is our own method of detecting whether a user has clicked the cookie notification popup banner. 1 week
_ga an analytical cookie set by Google Analytics to help track visitor, session, campaign data. This cookie stores information anonymously and assigns a randomly generated number to identify unique visitors 2 years
_gid A Google Analytics cookie which tracks visitors, their referring source, and the pages visited in an anonymous form 1 day
_gat_gtag_UA_112936695_1 A Google Analytics cookie which is used to distinguish users 1 minute


We do not share the information collected by the cookies with any third parties.

Except for essential cookies, all cookies will expire after 2 years.


Immense Platform Cookies

Cookie Name Purpose Expiry
auth_token This contains the authorising token along with token expiry date 7 days from the last use of the Immense platform


Google Analytics in the Immense Platform

Cookie Name Purpose Expiry
_ga Used to distinguish users. 2 years
_gid Used to distinguish users. 24 hours
_gat Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. 1 minute
AMP_TOKEN Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. 30 seconds to 1 year
_gac_<property-id> Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. 90 days






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