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Updated August 2020

Immense Cookies policy

Our website and the Immense platform use cookies to distinguish you from other users of our website and the Immense platform. This helps us to provide you with a good experience when you browse our website and use the Immense platform and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website and Immense platform. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:


You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website or the Immense platform.

If you wish to completely avoid our collecting of analytics through Google Analytics we recommend installing the extension called the ‘Google Analytics Opt-out Browser Add-on’.  Further details about this extension are available here.

On the Immense platform, you can edit the way in which your browser handles cookie consent once you have logged in. This can be done by clearing the cookie “cookie_consent” and then navigating to a new area – you will see a consent pop-up appear from which to choose again. Note, no analytics data is captured at registration or prior to logging in.

Website Cookies (First Party Cookies)

Cookie Name Purpose Expiry
tokenpop Our own method of detecting whether a user has clicked the cookie notification popup banner. 1 week
_ga An analytical cookie set by Google Analytics to help track visitor, session, campaign data. This cookie stores information anonymously and assigns a randomly generated number to identify unique visitors 2 years
_gid A Google Analytics cookie which tracks visitors, their referring source, and the pages visited in an anonymous form. 1 day
_gat_gtag_UA_112936695_1 A Google Analytics cookie which is used to distinguish users. 1 minute

We do not share the information collected by the above cookies with any third parties.

Website Cookies (Third Party Cookies)

Third Party Purpose Expiry
LinkedIn Insight Tag The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our website to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors. Rolling six-month expiration from the last time the visitor’s browser loaded the Insight Tag
Bitly (URL Link Shortener) Bitly cookies also allow Bitly to track when you have clicked on a Bitly Link. Each click of a Bitly Link is tracked using a unique identifier assigned to you in one or more cookies stored by your web browser and associated with Bitly. Bitly may associate the unique identifier in its cookies with the other information it automatically collects when you click on a Bitly Link, including your IP address. See Bitly
Htmlsig Htmlsig tracks when a visitor clicks a link on an Immense e-mail signature social media icons. See Htmlsig

Immense Platform Cookies

Cookie Name Purpose Expiry
auth_token This contains the authorising token along with token expiry date. 7 days from the last use of the Immense platform
cookie_consent This cookie is used to indicate a user’s choice about cookies on the Immense platform . Where users have previously indicated a preference, that user’s preference will be recorded in this cookie. 90 days


Google Analytics in the Immense Platform

Cookie Name Purpose Expiry
_ga Used to distinguish users. 2 years
_gid Used to distinguish users. 24 hours
_gat Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. 1 minute
AMP_TOKEN Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

The length of time is triggered by whether a first-time visitor’s origin page is an AMP page (“Accelerated Mobile Page”) or a non-AMP page and the frequency of visits to the site. If it is a non-AMP page, then their Client ID data may be stored up to one year. This allows us to identify if the same user access the site from different origins.

30 seconds to 1 year
_gac_<property-id> Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. 90 days


This Cookies Policy was last updated in August 2020.




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