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Meet The Team – Lisa Lang

Tell us a bit about yourself and your role at Immense?

After my bachelor’s degree in International Business and Foreign Trade in Germany I worked at Daimler in the Connectivity Department in the Operations Management team.

I then did my MSc in International Management at Loughborough University. My thesis was about Smart Mobility and the impacts on the Automotive Industry. I analysed how the incumbents deal strategically with the current and future mobility challenges. My research studied the variety of mobility and transportation challenges that cities and countries are facing worldwide.

Immense gave me the opportunity to join the team as a Business Insights Analyst in January this year.  My tasks in my role are very diverse. On the one hand, I am responsible for the customer relationship management tool. In this context, I maintain the existing sales reports and carry out analyses to improve the development of sales processes, procedures and guidelines Further, I examine and analyse customers’ business requirements and I describe the economic and business impacts as well as the measures required to meet them. Moreover, I work closely together with the marketing team, where we produce social media content, organize and attend events.

What is a typical day like for you at Immense?

Each day at Immense is different. Starting from the location: even though the Commercial team is based in London, I spend some days a week in the headquarters in Milton Keynes to work more closely with my colleagues from other departments. Since I’ve just started at Immense I am still learning a lot about the products, systems, the company processes and getting to know my new colleagues.

How did you find out about Immense and become involved in the company?

Due to my great network in the transportation and future mobility sector, and Immense being widely known in the industry, I got the opportunity to meet the team at the Smart Mobility World Congress in Barcelona.  I learned more about the product and saw a company pitch, which increased my interest in joining the company and the ambitious team.

What’s the best part about working at Immense?

For me the best part is the great variety of tasks and of course the amazing team I get to work with. They made me feel very welcome since my first day. I appreciate the strong team atmosphere where everyone supports each other.

Moreover, I value working with both clients and partners from the private and public sector in the industry. I get to learn a lot about different challenges regarding future mobility.

What would you say is the most challenging part of the job?

The environment in the industry is changing very fast. You have be flexible and constantly adapt to changes and new technologies.

What has been your biggest career achievement?

My masters with distinction was a great achievement and being hired by Immense of course.

What did you want to be when you were younger?

When I was a child, I always wanted to be a vet; all of my friends did!

However, I’ve always been interested in transportation and especially in cars as my dad is a designer for a big OEM in Germany and always made me attend the International Automobile Exhibition (IAA) in Germany.

Through my dissertation I learnt a lot about Smart Mobility, the challenges and future trends of mobility and transportation, which increased my interest in this field.

What do you think the future of mobility looks like?

I think the future of mobility will be characterized by sharing services, connected and autonomous cars. Transportation will be more seamless and flexible, integrating first mile and last mile solutions into the customer journeys.

What do you think are the biggest challenges facing the industry?

The rapid urbanisation of the world’s population is increasingly causing many environmental, social and economic problems, affecting people’s quality of life and living conditions significantly. Although vehicles are becoming autonomous and connected, the infrastructure in global cities is very much lagging behind. This is caused by the lack of investment in transport and infrastructure.

When you’re not working, what are your hobbies and interests?

Running, football matches, cooking and trying to win the challenge of having the most delicious and healthy food with one of my colleagues.

If you were stuck on a desert island and could take three things with you what would they be?

Music, a hammock and some company

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